Fashion travel copywriter and content specialist based in London, writing globally.
Intro
I’ve been lucky enough to travel to over 100 countries (and counting). And I’ve written from most of them, trusted by brands from Nike to Maison Margiela, Paco Rabanne to lastminute.com
I’m direct, high-energy, full of ideas and fast.
Work
I write articles for magazines and blogs. I create digital copy for websites, email newsletters, social media, paid ads and product descriptions. I craft headlines for OOH, POS and packaging. I also produce strategic tone of voice style guides, so that every time your brand talks, it’s cohesive and recognisable.
01
Sorbet magazine
May 2025
Fashion features writer – stay tuned for articles!
02
Sunnamusk
Dec 2024 - present
Copy consultant – brand identity, TOV, script writing
03
McArthurGlen Designer Outlets
March 2019 - present
Editorial writer – trend guides and brand partner marketing advertorial for Burberry, adidas, Puma, New Balance, Nike, Karl Lagerfeld, Michael Kors, Jimmy Choo, UGG, Tommy Hilfiger, Chanel, Calvin Klein, Superdry, Ralph Lauren, Coach, Levi's etc.
04
Maison Margiela
June 2018 - present
Senior copywriter – luxury product narrative for women’s, men’s and MM6 lines
05
Lastminute.com
December 2023 - February 2024
Travel writer – YouTube script writing
06
Paco Rabanne
November 2021 - March 2023
Senior copywriter – via Parisian agency then hired in-house, headed up Olympéa and Invictus fragrance comms on magazine content, celebrity Q&As, press releases and social campaigns
07
Nike
February 2021 - September 2022
Lead copywriter – digital copy for Nike Run Club, Training Club, SNKRS and the Nike App including sales-driven stories for product launches
08
Tommy Hilfiger
June - July 2021
Senior Writer – Tommy Jean’s mainfesto and copy for Lowlands Festival
More
I have global agency experience (Vice Media, VCCP, Hogarth etc.) as well as working in-house at household name brands, designer fashion houses and start-ups.
I am always writing, whether it’s the book I’m probably never going to publish, travel blogs on my Instagram, poetry and, of course, work.
My Instagram has amassed a 24k following and counting so I can help travel and fashion brands both with their copy and with influencer collaborations.
After living as a digital nomad for the past seven years (and making it to all seven continents), I am now back in London and raring to go on creative projects.
Let’s collab.