FOLLOW TESSGRACEPOLLARD
FOLLOW TESSGRACEPOLLARD
nike
Kicking it into the mainstream, I’ve written extensively for Nike. Content includes launch comms (email, app and e-commerce assets) for major drops, Apple Watch Nike copy, and full-scale content for the Nike (M) collection – from interview questions for world-class athletes to immersive app and email threads.
Projects build from Nike manifesto content, and I crafted a range of strategy-first digital and offline copy, presented my copy online to the Nike global teams at the WHQ in Portland, collaborated through creative reviews with senior partners, and worked closely with project managers and designers to ensure quality control of copy on all final assets.
Maison Margiela I write on an ongoing project basis as the sole Senior Copywriter, crafting fashion season editorial across Maison Margiela (womenswear and menswear) and MM6 (contemporary line) collections for avant-première, main and défilé; this equates to over a thousand detailed product stories annually. I am in charge of new product titles and editorial descriptions, applying my specialist skills in this area to elevate the brand’s offering and cement them as the coolest, cutting-edge luxury house.
My ongoing work with the team has shaped the production of a Brand Bible for all product content, as well as template copy for the Iconic lines.
Following this, I was also appointed to work on CRM copy, crafting succinct yet aspirational men’s, women’s and MM6 newsletter emails – translated for all markets.
tara formula
“Oh, the good life. It may mean different things in different cultures; but, for us, the good life is synonymous with the Mediterranean way of life.
It’s why we chose to open our lab in the heart of the Med, why our formulation process is grounded in Mediterranean ideals.”
Reveal Your Glow with Bakuchiol
TOMMY HILFIGER
TOMMY HILFIGER
Working on a large-scale communications and marketing plan, I crafted Tommy Jeans’ manifesto for its event presence at Lowlands Festival. Beneath this campaign story, I rolled out digital and social copy executions for event hype and follow-up – from brand channels to influencer examples. lastminute.com
“Every place holds a story. A story unfolding through centuries – born from ancient civilisations, full of captivating mysteries. A story made of incredible experiences and extraordinary creatures. A story touching all the senses. A story filled with adventure, passion, relaxation and joy. A story belonging to its birthplace; which lends itself to those who live it. It is a story that we love telling throughout our journeys. Because with every journey we take, we build our own – our story.”
selfridges
On a global digital project, I joined the team at Greenlight Digital as Senior Editor and Project Lead for the production of SEO-driven content for Selfridges.
I led a content team of 15 junior to mid-weight copywriters and editors and oversaw deliverables – running the project alongside the Head of Content and SEO Performance Director. We developed and executed 5000 PLPs for the famous department store’s website.
I was in charge of allocations and daily targets, delivered constructive feedback throughout, supported and challenged the team, edited and fact-checked copy plus managed client deadlines.
